The game was announced by Maxis vice president of production Lucy Bradshaw. "SimCity has seen a lot of imitators over the years," she said, "but we're here to take back our crown as the king of the city-builders. It's dynamic, truly social, and you'll get to play it in just a few weeks."
By 'imitators', Bradshaw was clearly referring to Zynga – and if that was too subtle for those watching the trailer that followed the announcement rammed the point home. "More City," the onscreen text promised. "Less Ville."