By Kris Graft
September 3, 2008
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"Each element of the Summit is opened for discussion and that process is ongoing to execute a productive and efficient experience."
Citing industry scuttlebutt, gaming site Kotaku claimed that the Entertainment Software Association's board is kicking around the idea of re-launching the grand E3 of old--complete with public access.
But the ESA won't commit to a solid "yes" or "no" answer. In a statement to Edge on Wednesday, ESA's SVP for communications and research Rich Taylor said, "...Regarding today's published reports, the ESA does not comment on rumors and speculation and will make an announcement about the details and logistics of the 2009 E3 Media & Business Summit at the appropriate time."
Taylor added that the ESA annually solicits feedback from both exhibitors and attendees regarding the show, which became a lower-key business and media-focused event in 2007, following several years of huge attention-grabbing booths and general hubbub.
He elaborated, "Each element of the Summit is opened for discussion and that process is ongoing to execute a productive and efficient experience."
Among the critics of the most recent July event are EA CEO John Riccitiello, Ubisoft North America president Laurent Detoc, Spore creator Will Wright, and others who questioned the validity of E3 in its current form.
This has led some companies to consider holding independent events instead. Riccitiello said in July, “Either we need to go back to the old E3, or we'll have to have our own private events."
Major player Activision Blizzard opted not to participate in E3 2008, instead holding its own event during the same week in July. The company also left E3 organizer ESA earlier this year.
Well it would certainly garner much more interest. I'm not sure if it can save it, but this seems the best way to try.