Opening Microsoft's press conference were Paul McCartney and Ringo Starr and moptop stand-ins Yoko Ono and Olivia Harrison, all to publicise a little game being made by Harmonix.
Relic breakoff Smoking Gun Interactive explains its ambitious graphic novel and ARG project, all built to serve its still to be revealed new console IP.
If games and movies don't develop some mutual respect, all we can expect are films that are really bad action games and games that are really bad films, says Steven Poole.