Electronic Arts COO John Pleasants has spoken of the publisher’s focus on online business models and its plans to invest in the online space.

“We have huge regard for companies like Playfish; they don’t have high customer acquisition costs and they’re getting users to bite on micro-transactions from the start. So we’re in investment mode, and we’ll be announcing deals with companies that will be of note some time in the near future,” the executive told Reuters, suggesting the company could be on the hunt for acquisitions.

“We’re also building four social network games from the ground up—in addition to a platform that connects game-play feeds from the consoles to a player’s social network. Then there’s Pogo.com. We’re working on back-end stuff like better SEO, new user interfaces and adding micro-transactions to the core subscription model,” he added.

“It’s not necessarily a competition—since we already run one of the largest online and social gaming sites standing right now—it’s more about creating this comprehensive package of social activity for every person that plays one of our games.”

The exec’s comments come shortly after he said that “all games will eventually become services.” In February he also said that EA needs to be “having a dialogue with the audience” instead of working on a game for 24 months, spending $30 million, creating a little buzz, boxing it up and hoping it works.