Electronic Arts and Dr Pepper have signed a multimillion-dollar marketing agreement that will bring “exclusive premium content” for EA titles to Dr Pepper consumers.
Throughout 2010, consumers will be able to access “unique gameplay enhancing items” via codes found on more than 500 million Dr Pepper products. The Sims 3 will be the first game to feature in the “multi-title” campaign beginning early next year.
“For example, codes from specially marked Dr Pepper packages will unlock exclusive premium downloadable content that may include one-of-a-kind beach party items or all the elements of a perfect fall tailgating party,” said EA.
"The first-of-its-kind partnership with EA will give Dr Pepper fans an unrivalled experience by adding exclusive value to their games such as new levels and items," said Tony Jacobs, VP of marketing for Dr Pepper. "EA is the only media company that could reach our target audience with the breadth and depth of titles for gamers on any gaming platform."