EA Buys Chillingo

EA Buys Chillingo

Electronic Arts purchases the publisher of Angry Birds but will not own the rights to the game.

An EA spokesperson confirmed the deal to purchase UK-based publisher Chillingo to Reuters yesterday.

Chillingo published Finnish developer Rovio Mobile’s Angry Birds game on Apple’s App Store. Following rumours of the deal yesterday, Rovio asserted via Twitter that it is not involved in the EA/Chillingo deal: “We did not sell to EA, Chillingo did. We own Angry Birds and all the rights.”

Peter Vesterbacka, titled Mighty Eagle at Rovio, told TechCrunch yesterday: “We only did the first iPad/iPhone integration with Chillingo and aside from that we’ve published everything ourselves. We will not use Chillingo again.”

The financial details of EA’s deal with Chillingo have not been revealed. Holly Rockwood, EA spokeswoman, told Reuters that, "By acquiring Chillingo, EA Mobile is increasing its market leadership on the Apple platform as well as reaffirming its position as the world’s leading wireless entertainment publisher."

Chillingo launched Crystal last year, a social gaming platform for Apple devices. The company also published the App Store game Cut The Rope, which achieved one million paid downloads in its first ten days of release earlier this month. Cut The Rope was developed by another thirdparty developer, ZeptoLab.

The Chillingo deal is another sign of EA increasing its presence in the mobile social game sector. Last year EA acquired social game company Playfish for around $300 million.