Electronic Arts has "dabbled" in Hollywood properties for quite some time, with million-selling games based on films like Lord of the Rings and The Godfather.

But EA's still itching for more convergence, and this time around, EA wants to bring its own properties to the big screen and TV.

The publisher said Wednesday that it has signed a deal with top Hollywood talent and literary agency United Talent Agency. EA said that the deal will help the company bring its portfolio of IP to TV and "large-budget" motion picture formats.

EA Entertainment VP Patrick O'Brien said, “UTA is an ideal partner for us to bring the richness and story telling nuance of our popular games into other forms of media that give consumers more ways to experience these creative concepts.

“Some of our teams have already made steps to expand our games into other forms of media like online, social networks and print publication. This partnership will help us take these efforts to the next level and match each of our titles with the right artists, producers and financiers.”

UTA partner Richard Klubeck called EA an "emerging entertainment force."

EA's film and television plans already include a feature version of The Sims, which is in script development at 20th Century Fox. MySims is slated to become an animated TV series.

The upcoming horror sci-fi game Dead Space will also launch with an animated DVD feature.