News
4EA continues war of words with Activision
Despite Activision Publishing CEO Eric Hirshberg's claim last week that EA's bullish attitude in the run-up to the release of Battlefield 3 was "bad for the industry," it appears EA has no intention to tone down the rhetoric. Speaking to Industry Gamers, corporate spokesman Jeff Brown said: "Welcome to the big leagues Eric - I know you're new in the job but someone should have told you this is a competitive industry. You've got every reason to be nervous. Last year Activision had a 90 [per cent] share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in two to three years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."
Source: Industry Gamers
Comments
4Mostly, I ignore these guys. If the games look like what I want, I'll play them.
But pointing at genres Activision dominated until they collapsed is exceptionally silly. And pointing out that Battlefield: Bad Company, Battlefield: Bad Company 2, and Medal of Honor combined haven't managed to capture over ten percent of the shooter market doesn't seem helpful, either.
This year were gonna TAKE YOU DOWN (to a slightly smaller portion of your overwhelming market share)
To be honest I think Activision are lucky to have the Call of Duty series under their belt, I find it very hard to see how they're in financial trouble with a series like that selling millions of copies every year. I can't see what they're doing wrong, but whatever it is, EA is doing it right. At least EA are still making games for the gamers, not the money.
Games for gamers? EA? Not the money? *universe implodes*
...put down the crackpipe and let reality in my man. You got a case of jivin' like I never seen.