EA Defends Online Pass
Peter Moore explains the reasons behind EA’s decision to bring Online Pass to its sports franchises, citing escalating costs and improved service.
Speaking during an exclusive Edge interview, EA sports president Peter Moore defends the company’s decision to charge some players for online services. Games will ship with a one-time registration code allowing players to access online content, but owners of used copies will have to pay a fee for a new code.
"We’re looking at 5 million game sessions every day on EA Sports servers." says Moore. "But [looking] at digital delivery, maintaining servers able to support that volume of people every 24 hours, a solid billing infrastructure and customer support – it all takes time, effort and money and we’re at the cutting edge of that."
As well as the need to support a growing infrastructure, Moore thinks that the secured revenue will allow the company to deliver more content.
"Online Pass is a way of bringing more digital experiences quicker from day one, getting people new content – it will start with Tiger Woods PGA Tour 11, roll into NCAA Football and then probably Madden. It’s up to us to create compelling fresh content 365 days a year if it’s gonna be successful…There’s a cost to serve that. [Developers] deserve to get compensated for their work, and Online Pass will help us achieve that."
Read the the first part of our exclusive interview on the site today. The second part will follow tomorrow.