EA has established a new iPhone development studio called 8lb Gorilla.
According to Touch Arcade, the studio’s young team is focused on capturing the 99¢ market with regular releases, beginning with Zombies & Me "very soon."
EA has previously enjoyed iPhone success with established franchises such as Tiger Woods, Need For Speed and The Sims. The Sims 3 took the number one spot on the iPhone/iPod touch app store in 37 countries within two days of launch.