EA CEO John Riccitiello believes that motion controlled games and traditional controller-based titles will have an even share of the market in time.

“My guess is that where this ends up is: motion controllers end up with half the market. And the other half still ends up with a more traditional game controller," he told Kotaku.

“The industry, up until the Wii was introduced, was [such] that all genres worked on all platforms in sort of equal balance. There wasn't much difference. My suspicion is that what we're going to find is that different platforms will work better or worse — will get marketed better or worse — for a particular enterprise.”

The executive said that EA is currently working with new motion control dev kits and is “relatively far down the path of understanding how the technology works.”

He also revealed that EA almost invested in its own Natal-like technology before Microsoft beat the company to it, and claimed he thinks EA “introduced Sony” to its motion control tech having seen it a few years back.