Electronic Arts has been named the worst company in America by users of consumer action website The Consumerist.
EA 'won' the annual competition, styled on the NCAA March Madness basketball tournament, with EA beating the likes of Sony, Comcast, and AT&T on the way to the final, where it vanquished Bank Of America to claim the "Golden Poo."
In a blog post revealing the winner, The Consumerist writes: "Readers ultimately decided that the type of greed exhibited by EA, which is supposed to be making the world a more fun place, is worse than Bank Of America's avarice, which some would argue is the entire point of operating a bank."
"There have been numerous accusations that EA and its ilk deliberately hold back game content with the sole intent of charging a fee for it at a later date.
"It's one thing to support a game with new content that is worth the price. It's another to put out an inferior – and occasionally broken – product with the mindset of "ah, we'll fix it later and make some money for doing so."
Speaking to Gamasutra, EA's John Reseburg brushed off the award, saying: "We're sure that bank presidents, oil, tobacco and weapons companies are all relieved they weren't on the list this year.
"We're going to continue making award-winning games and services played by more than 300 million people worldwide."
More than 250,000 votes were cast in this year's contest. Previous winners of the worst company award include BP, Comcast, AIG and Countrywide Home Loans.