EA CEO John Riccitiello expects global videogame players to top a billion in a couple of years.
"A few years ago, I think there were a couple of hundred million consumer participants in our industry. I think we are going to break a billion in a year or two," Riccitiello told Reuters.
The growing market will provide plenty of opportunity for growth and EA is hoping to capture a broad section of players with a variety of products, from high budget console titles through to cheaper mobile games.
"They are participating in lots of different business models: online casual PC, downloading games to their iPhones," Riccitiello said. "They are doing micro-transactions on games like FIFA Online."