EA Partners Expands To Chillingo And Playfish
EA said today that Chillingo and Playfish are to offer publishing services to the independent development community as part of an expansion of the EA Partners program.
The EA-owned firms’ expanded publishing roles will focus on delivering indie content to fast-growing mobile and social gaming platforms such as the App Store, Google Android and Facebook.
Established in 2002 and acquired by EA last year, Chillingo is best known as the publisher of Cut The Rope and formerly Angry Birds.
Facebook specialist Playfish was bought by EA in 2009 and is the creator of games including Pet Society, FIFA Superstars and Madden NFL Superstars.
Chillingo co-founder Chris Byatte said of the move: “Chillingo supports our talented indie developers in ways that make sense, whether it’s helping cultivate and shape their ideas or bolstering promotions of their already great games with industry partners, press and consumers."
CJ Prober, vice president of publishing and product management for Playfish, added: “Partners will be able to leverage Playfish’s deep experience and expertise – as well as EA’s vast third-party publishing resources – to enable them to achieve unprecedented success for their games on Facebook."
EA said in February that it is on course to generate $750 million in digital revenue by the end of the current financial year.
EA Partners was formed in 2003. Current partner titles include Bulletstorm, Crysis 2 and Portal 2, plus upcoming games from Insomniac, Starbreeze and Respawn.