EA has closed the chapter on a turbulent feud with its target market by announcing that the next instalment of The Sims will relinquish DRM.
In a public statement posted on the official Sims 3 website, studio head Rod Humble described DRM as “overly invasive”. He said that the Sims 3 would include disc-based copy-protection – a simple serial code – and the game would not need any online authentication.
“We have heard your requests over the past months,” said the newly-promoted Humble, who in a matter of sentences has spun EA’s general policy on the contentious copy-protection technology.
The DRM debacle surrounding EA’s last major PC title, Spore, had in many cases overshadowed the merits of the game itself. When the title launched in September last year, its Amazon.com catalogue listing was awash with one-star user-reviews complaining about its copy-protection system.
Shortly after, Maryland resident Melissa Thomas filed a class action lawsuit against EA over alleged issues encountered with Spore's DRM software, SecuROM. “Whenever it downloads, installs or runs, SecuROM uses resources belonging to the computer owner, which by definition, makes those resources unavailable for other tasks,” read Thomas’s complaint.
EA chief John Riccitiello’s response to the issue seemed to be an attempt in trivialising the complaints, stating that DRM is “something that 99.8 percent of users wouldn't notice. But for the other .2 percent, it became an issue and a number of them launched a cabal online to protest against it.”
“I personally don't like DRM,” he added. “It interrupts the user experience. We would like to get around that. But there is this problem called piracy out there.”
SecuROM or not, Spore’s piracy levels appear to be inordinarily high. Though it was only available for the last three months of 2008, Spore had been illegally downloaded 1.7 million times; more than Crysis and Fallout 3 combined. Those illicit-download figures, provided by TorrentFreak, were amassed by sourcing download data via the popular peer-to-peer file sharing protocol, BitTorrent.
And, adding salt into EA’s manifestly spacious wound, the editors at TorentFreak claim that the vast number of illegitimate Spore downloads were “inflated”, due to the DRM that was put into the game.
Humble’s announcement of the standard disc-based copy-protection may effectively bury the hatchet between publisher and its anti-DRM audience. “We feel like this is a good, time-proven solution that makes it easy for you to play the game without DRM methods that feel overly invasive or leave you concerned about authorization server access in the distant future,” he said.
Click here for Edge’s DRM reportage.
And here for the Ten Most Annoying DRM Methods.
http://www.afterdawn.com/news/archive/17390.cfm
This links to another article about this same topic, but includes a specific quote by EA CEO, John Riccitiello:
"We're going to see an evolution of these things. I wish we didn't live in a world where we had to do these types of things. I want it to be seamless and easy - but I also don't want to have a bonfire of money."
It seems like EA plans to keep using SecuROM until they get it right, or go out of business. My question is how much of the EA budget is going to go into Quality Assurance?
http://www.edge-online.com/news/102/left-4-dead-sales-surpass-25m
This is Edge-Online's article about Left 4 Dead's 2.5 millionth copy sold. Left 4 Dead was released in 2008 and does not contain SecuROM.
What hasn't been clearly understood in the reporting of this announcement is that EA hasn't said "No DRM", what they have said is no online activation, no limited activations and no Securom. There are many other forms of DRM out there. It needs to be further clarified what EA is including with Sims 3.
What also needs to be clarified is that the current End User License Agreement states that the game comes with the EA Download Manager and if you don't install it, you will not be able to get your updates from EA. Now as the EADM currently includes Securom, it begins to sound more like Securom by stealth, unless this is either an old EULA or they've removed Securom from the EADM, which is not likely.
Saraswati
http://reclaimyourgame.com/
I would have thought that "He said that the Sims 3 would include disc-based copy-protection – a simple serial code – and the game would not need any online authentication." was clear enough.
It sounds very much to me like serial codes of old, no online authentication, no install limits, just input the code each time you install. The actual ststement was "The game will have disc-based copy protection – there is a Serial Code just like The Sims 2. To play the game there will not be any online authentication needed."
Now I've not played The Sims 2, so perhaps someone can clarify this for me.
This goes along with the statements from 2D Boy this week about piracy - clearly the current system isn't working and requires a re-think.
I wonder if patches will be released for past EA published titles that included DRM technology?
I have a copy of Mirrors Edge sitting on my shelf for the past 2 months but as yet haven't installed it as I don't want SecuRom on my PC.
I liked Sims 2 (though they have too many addons for my feeling) and was killing the thought on buying Sims3 because of the Problems I have with the Steam/MSLive bound games in the recent weeks.
This is a definite sign that I can buy the game again. Thanks EA ... we will see if this is just a one timer or you are getting to you senses.
Finially, they come to terms with the idea of copy protection that is not invasive for ther user.
maybe they finaly understand that drm won t stop pirating.
ooohhh, DRM was pulled from Sims 3. for a second i thought it read "EA Pulls Plug On Sims 3".
too bad...
Seems as if the old saying "any press is good press" finally hit a brick wall. Still I leave the Sims' dressdoll gameplay to the small children. Pretend households and friends are just too creepy.
Brilliant news. I have no interest in The Sims, but I almost feel like buying it just to support this decision. I can say with certainty that DRM is a deciding factor in whether or not I will choose to buy games like Mass Effect 2.
Hopefully this is the beginning of the end of the rapid expansion in invasive DRM we have seen recently.
Well whatever, seems like they understood that DRM doesn't solve anything
Thaaa's right EA, bend ovah. No, no, forget the lube...