EA pulls Simpsons iOS game

EA has temporarily pulled The Simpsons: Tapped Out from the Apple App Store while it works on connectivity issues.

In a statement passed to VG247, the publisher claims that the game, released last week, has proven so popular that its servers were unable to cope with demand.

"To ensure current players have the best possible experience, we've temporarily removed The Simpsons: Tapped Out from the App Store to limit the game's server capacity to its current players and address connectivity and lag time issues," the statement reads.

"If you've downloaded the game, you can continue to play. Actually, your experience should improve as we work on a solution. As soon as we have resolved these issues to handle greater player capacity, we will return The Simpsons: Tapped Out to the App Store so that even more people can enjoy this 'life-ruiningly fun' game."

Announced last month, Tapped Out is an ambitious project, with EA using the cartoon's voice and writing talent and admitting: "We've invested a lot. It's absolutely a top-tier development priority for us." Evidently that investment doesn't extend to securing sufficient network capacity at launch – not the first time the publisher has underestimated demand on its servers.

Last month EA removed another iOS game, Battlefield 3: Aftershock, from the App Store after it was met with poor customer reviews for its problematic controls and matchmaking issues.