Flip range, in conjunction with book publishers Penguin and Egmont Press, will launch December 4.
Each cartridge will feature six to eight different books by various high profile authors. The first set of titles will include Enid Blyton’s Enchanted Wood series, B.Strange’s Too Ghoul For School series and Eoin Colfer’s Artemis Fowl series.
Flips are designed to feel like reading a book, with pages flipping over, but will feature various extra components, from unlockable bonus content, quizzes, sound effects and character profiles.
Penguin digital publisher Jeremy Ettinghausen, says: "Our job as publishers is to bring authors' work to as many readers as possible and we are increasingly looking at platforms other than the book to do this."
EA, which is pricing Flips titles at £24.99, estimates that two million 8-11 year-olds in the UK own a DS. "This year sales in the video games category for the home entertainment market were bigger than any other category, including music and cinema,” says Harvey Elliott, vice president and general manager of EA’s Casual Studios. “More people play video games than do anything else for entertainment but books are performing way below that opportunity so we are bringing that content into a much more mainstream market."
Anything that keeps kids interested in reading is a good thing in my er- books.
However, at £24.99, they may be available to all but the poorest kids in communities. Also, as far as I know, there is no VAT on kids books in the UK...? So, would Penguin / EA class these as games or books?