EA reveals strong Madden sales, Battlefield pre-orders

Electronic Arts says the latest entry in the Madden NFL series has sold 1.4 million units on consoles in its first week of availability, up ten per cent on last year’s opening week performance. Gross digital revenue associated with the game is up 78 per cent over the same period thanks to brisk downloadable content sales, plus chart-topping Android and iOS performances, Gamasutra reports. Speaking at the Citi 2011 Tech Conference today, EA CFO Eric Brown also revealed that Battlefield 3 pre-orders stand at 1.25 million, “well ahead” of predecessor Battlefield: Bad Company 2 with the same number of weeks until launch. Additionally, Brown said Star Wars: The Old Republic is still on track to launch this year, although the company has factored a potential delay to the first calendar quarter of 2012 into its financial guidance. “We have a date set internally [for calendar Q4], with a lot of assumptions around it.”