NEWS

EA Serves Up New Tennis Franchise

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By Tom Ivan

August 20, 2008

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"It was obvious that the renaissance we’re seeing in the sport of tennis provides us with a big opportunity"

Electronic Arts has revealed that Vancouver-based EA Canada has an all new tennis game in development.

The currently unnamed tennis title will be available for the Wii in 2009, the company said, followed by other platforms, and will be the first EA Sports game to utilize Nintendo’s upcoming Wii MotionPlus accessory for the Wii Remote.

“As we look to expand the EA Sports brand and captivate sports fans from around the world with rich new interactive experiences, it was obvious that the renaissance we’re seeing in the sport of tennis provides us with a big opportunity,” said Peter Moore, president of EA Sports.

“Our new tennis franchise, coming first to the Wii, will put fans right into the action and provide the excitement, tension and drama that true champions feel in legendary matches – like the classic from Wimbledon just last month.”

According to a press release the game will feature the “greatest players” from both the past and present and the “greatest theaters in the game”. EA has snapped up the exclusive rights to feature the All England Lawn Tennis Club, home of the Wimbledon tennis championships.