Electronic Arts CEO John Riccitiello believes “poorly authored” early 3D content could cause the industry – and consumers - a headache, but he thinks that the technology will shine further down the line.
“I am a little nervous that some game companies will put out poorly authored 3D content, sort of just put it together, because look, all games, most nearly all games are 3D already,” the executive told IndustryGamers.
“It doesn’t take that much to separate, you know, two and a half inches and sort of redraw the entire frame and have it run through any of the various polarization or the primary blinking system between the right and left eye. It’s quite a different thing to author it in such a way that the “Z-dimension,” the third dimension, is really well done.
“When it’s not really well done, it’s a new kind of headache that you haven’t ever experienced,” he continued. “So I’m actually a little afraid this year that we’re going to get less than well-authored content and it’s going to be one of those stories: video games give me a migraine.
“I think that over time, probably in the course of 2011, 2012, the strongest publishers will author some great content, the installed base will be there, and there will be a good positive growth spurt. I just don’t think it will be this year.”
Sony is kicking off its big 3D push this month by launching a range of 3D Tv's and the first stereoscopic 3D PS3 games.