Edge Presents: Tadhg Kelly and Mark Sorrell to discuss the future of interactive entertainment


We’re partnering with Evolve in London to stage an all-new Edge event dedicated to game developers on December 11.

A breakfast briefing running from 8:00 to 10:00, prior to the Evolve conference itself, Edge Presents: Changing The Game will feature two renowned names from the game development world offering insight into the challenges facing today’s content creators, and valuable advice for overcoming them.

Evolve in London, a conference and networking event that explores everything that’s cutting edge and innovative in game development, is now in its third and 2012’s event takes place on December 11.

The first session will be presented by Edge columnist and What Games Are man Tadhg Kelly, followed by Hide&Seek’s Mark Sorrell:

Knowing Our Place: Why Games Should Sit At The Head Of The Media Table
Tadhg Kelly, What Games Are

Games are often considered the lowest rung on the cultural ladder. Their assessment as art becomes wrapped up with issues of cinematic story, and the creative dictates of working on other-media projects often get tangled in anti-game concerns. As creators, we struggle to assert our own creative self-worth, and look to people who know nothing of games for validation or legitimacy. Game designer and columnist Tadhg Kelly talks about how this tendency to defer to other media is the biggest challenge facing game makers. He challenges them to consider that already they know their art form better than outsiders – and why it works and is so exciting – but that they lack the voice to say so. To Kelly, game makers should consider themselves as the most rather than the least important, and presents a future in which it is games that sit at the head of the cultural table.

Winning The Living Room
Mark Sorrell, Development Director, Hide&Seek
The evolution of mobile phones into smartphones led to a huge change in gaming, in both creative and commercial terms. The biggest growth area in gaming is free-to-play games made for a non-gaming audience to play in a few moments on a bus or in a queue. That same change in technology – ubiquitous and not primarily for gaming – will surely come to the living room. When it does, what are the kinds of games and experiences and business models that will make sense? How, when and why will non-gamers choose to play games in their living rooms? Hide&Seek’s Mark Sorrell presents a vision of where games might go, the questions they may face, and how the modern developer can be ready to take advantage of these new audiences.

The early bird rate (book before November 7) for Edge Presents: Changing The Game is £115 + VAT; standard rate is £155 + VAT. Book for Edge Presents: Changing The Game and Evolve together by November 7 for just £290 + VAT. For all booking options, visit this page.

Evolve in London, a conference and networking event that explores everything that’s cutting edge and innovative in game development, is now in its third year – full details of 2012’s event can be found on the official site.

About Tadhg Kelly
Tadhg Kelly has been working in games for 20 years, first in tabletop and live-action roleplaying games and latterly in videogames as designer, writer, producer and startup founder. He writes a regular column in Edge, teaches a class in game production at the National Film and Television in the UK, and is a member of BAFTA. He is currently writing a book entitled What Games Are, and consults for game and entertainment publishers. For more details, see his website: www.whatgamesare.com.

About Mark Sorrell
Mark Sorrell is development director at Hide&Seek, a game design studio devoted to inventing new kinds of play. A familiar game industry figure, Sorrell is known for creating a wide range of commercially successful projects at the intersection of TV and games at Quiz TV, Sky Games, FremantleMedia’s Screenpop and Somethin’ Else, including brands such as Countdown, Scrabble, Ben 10 and The Premier League. He’s also well known for his commentary on the future of games, advertising and television via his blog at bewareofthesorrell.com.