ELSPA is planning a bill that would change the way the UK labels its videogame content.  

The publishing association is proposing that game packaging will carry a “clear and easy” traffic-light rating system. ELSPA says this system would mirror the successful approach that UK food manufacturers and retailers use for nutritional content.  

Edge has been told that the proposals are currently past their research stage, though have not been forwarded as a bill yet. If put in place the five-light system would replace the current PEGI guidline approach.  

The results of a poll for UK chain retail outlet Sainsbury’s finds that 92% of customers thought the traffic light labelling system for food is easy to understand, with 73% of respondents believing it gave the “best at-a-glance indication of the healthiness of the food”.  

ELSPA has cited observations made by Dr Tanya Byron in her renowned report The Byron Review that there is a lack of consumer awareness of the PEGI rating symbols. ELSPA says that the traffic light system is simple enough to prevent any confusion previously felt by consumers.