The first point was to “remember the base,” to keep in mind that even as the industry actively seeks new markets it should continue to provide for the core gamer market.
The second point was to continue to seek out and welcome new markets by innovating in the product space.
Thirdly, Gallagher encouraged games to go increase how games are used, and to go beyond play and into more serious fields like education.
Fourth, Gallagher wants more innovative ways to provide parents with tools to protect their children from unapproved or inappropriate content. He did mention, however, that the industry is already doing well in this regard.
Finally, the ESA CEO said that the field must unite in order to help foment industry-healthy public policy.