The ESA has announced that it has raised $2.6 million for charity on behalf of the games industry.

The Association said that it had sold 90,000 of the charity packs, which contained software donated by Disney, Pixar, THQ, Ubisoft and Sony Pictures. Seventeen retailers including Best Buy, Amazon, Target and GameStop sold the game pack. Packaging and disc pressing services were provided free of charge or with fees waived by GreatWestern, Packaging 2.0 LLC, Sonopress, Technicolor, Iridio, and TenGun design.

The donation will be provided in the form of grants to Web Wise Kids, WAVE, Hopelabs, Federation of American Scientists, and Computers for Youth.

Michael Gallagher, CEO of the ESA, said, “The entertainment software industry places a priority on giving back to our communities, with a special focus on helping our young people. I’m proud that together with our partners, the ESA Foundation raised a record amount for a variety of worthy causes.”
 
“We also thank Microsoft Corporation, the main publisher, and the retailers who sold this tremendously successful game pack.”