Fable III will receive a digital episodic release in addition to a traditional boxed one, Lionhead boss Peter Molyneux has said.
"Soon after the retail launch we’re doing episodic. We break it down in chapters. We give away the first chapter entirely free, the first hour. When you reach a certain point in the game it says ‘thank you for playing the pilot of Fable III, do you want to spend an extra 2-5 or whatever dollars to buy the next episode, or buy the whole lot?’ Press ‘yes’ and you will immediately continue playing," he said at the GameHorizon Conference, according to Gamesindustry.biz.
"It supports this freemium idea,” Molyneux added. “It gets around this horrible concept of demos. Anyone out there who thinks a demo is a good idea is crazy. It’s never a good idea, because demos are usually done at the end of a game and they require an enormous amount of design talent to make a demo. The other thing is you’re more likely to satisfy the curiosity of a user rather than entice them to play more."
Molyneux has already set a five million unit sales target for Fable III, which would drive profit “in excess of $150 million”. The original Fable sold three million copies, while the sequel saw sales of 3.5 million units. Fable III is set for release on October 26 and will feature Kinect support.