Facebook And Zynga Sign Five Year Deal
Rumours that FarmVille-maker Zynga was set to split from Facebook have been laid to rest by the announcement of a long-term strategic partnership between the two companies.
While the firms were reportedly at loggerheads over the introduction of Facebook Credits, a press release distributed today says that “they have entered into a five-year strategic relationship that increases their shared commitment to social gaming on Facebook and expands use of Facebook Credits in Zynga’s games”.
Zynga is currently testing Facebook Credits in select games and the virtual currency will be expanded to more titles “over the coming months”. Terms of the agreement between Facebook and Zynga were not disclosed.
“Facebook was a pioneer in opening their platform in 2007 and in just three years tens of millions of Facebook users play our games every day, from FarmVille and Café World to Treasure Isle and Mafia Wars,” said Zynga founder and CEO Mark Pincus. “We are excited about Facebook’s long-term commitment to social gaming and Zynga, and look forward to working with them and other platform providers to bring the best social gaming experience to users worldwide.”
Facebook CEO Sheryl Sandberg said: “We are pleased to enter into a new agreement with Zynga to enhance the experience for Facebook users who play Zynga games. We look forward to continuing our work with Zynga and all of our developers to increase the opportunities on our platform.”