Facebook updates terms to forbid Google+ promotion

Inside Social Games reports that Facebook last week updated its Platform Policies to forbid developers cross-promoting games on “any competing social platform.” A Facebook spokesperson said: “[We] don’t believe it’s appropriate to use our site to promote a competitive service whether through ads, platform or any other channel we make available to other thirdparties on Facebook. We’ve had this policy in place for our advertising platform for some time, and the recent update extended this to Canvas applications on Facebook.” While the language used in the new terms – “Apps on Facebook may not integrate, link to, promote, or redirect to any app on any other competing social platform” – suggests promotion of mobile games may also be forbidden, it has been established that this is not the case. As such it seems little coincidence that Facebook chose to update its policy in the week games were added to Google’s new social network, Google+.