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First-Party Nintendo Sales Present Challenge for EA

Kris Graft's picture

By Kris Graft

December 9, 2008

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Electronic Arts continues to struggle to capitalize on the massive success of the Wii console.

EA CEO John Riccitiello said during a Tuesday conference call that "two-thirds" of Wii software unit sales go to Nintendo. "It's a really unusual thing [for that many sales to go to a first-party console maker]. We haven't seen that since prior to PlayStation 1.

"For those of us making console games, that's a challenge that we certainly have to contend with."

EA continues to fully support the Wii with console-specific iterations of major sports franchises, the newly-announced EA Sports Active and and titles such as Boom Blox and MySims, which Riccitiello said were performing well on the console

But the publisher is still more comfortable with more standard-style consoles, the exec admitted. "Home territory to us is PC, PS3, Xbox 360 and the remainder of PS2, we're doing very well there. We've got work to do on the Wii."

toadwarrior's picture

The reason it hasn't happened since the PS1 is because neither Sony nor Microsoft hav many decent first party games. When they do start getting some established series it's not nearly enough to fill out a year.

Fernicum's picture

EA should fire the guy with the Wii-360 theory.

Fernicum's picture

"We haven't seen that since prior to PlayStation 1."

Wasn't Nintendo's console also the dominant game machine of that era? It only shows how appealing Nintendo's game designs are plus they've got Mario.