EA CEO John Riccitiello said during a Tuesday conference call that "two-thirds" of Wii software unit sales go to Nintendo. "It's a really unusual thing [for that many sales to go to a first-party console maker]. We haven't seen that since prior to PlayStation 1.
"For those of us making console games, that's a challenge that we certainly have to contend with."
EA continues to fully support the Wii with console-specific iterations of major sports franchises, the newly-announced EA Sports Active and and titles such as Boom Blox and MySims, which Riccitiello said were performing well on the console
But the publisher is still more comfortable with more standard-style consoles, the exec admitted. "Home territory to us is PC, PS3, Xbox 360 and the remainder of PS2, we're doing very well there. We've got work to do on the Wii."