Microsoft has announced Forza Motorsport 3 at it E3 press conference.

Developer Turn 10 promised to deliver "the definitive racing game of this generation” and “the best looking racing game on any console." The title will be playable on the show floor and is set to launch this October.

In a press release Microsoft said: "Launching this October, Forza Motorsport 3 is the definitive racing game for everyone from hardcore tuners to anyone who’s ever dreamed of driving at full-throttle. Backed by breathtaking HD graphics and bone-jarring physics, you’ll take the wheel of more than 400 of the most-beloved cars on over 100 renowned real-world tracks and exotic road courses from around the globe.

"Forza Motorsport 3 includes driving assists and adjustable skill levels to make the game a gripping pick-up-and-play experience for audiences of all ages and skill levels, while new customization and sharing tools will further fuel the imaginations of the thriving Forza Motorsport community on Xbox Live."