The multiplayer Quake Live will be accessible through quakelive.com, where gamers will have access to friends lists, communication features, sponsored events and tourneys, matchmaking and stat-tracking. The game itself is delivered through the user's web browser.
"This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers," said IGA CEO Justin Townsend in a statement.