Cloud gaming service Gaikai is ready to launch on Facebook, founder David Perry has confirmed.
Perry revealed the news at yesterday's Cloud Gaming Europe conference in London, reported by gamesindustry.biz, and showed World Of Warcraft running on the social network.
"Our next big launch is on Facebook and we've been working with them for some time," Perry said. "Facebook already owns the category of social games. We're going to help them own core games. A click and boom, you're playing World Of Warcraft."
Perry emphasised the importance of that single click, pointing out that launching a demo on Valve's Steam platform involves more than 40 clicks, filling out forms, accepting terms of service and giving information about internet speeds.
"Bring the gamer to the gamer. Don't move people; move games," he said. "Zynga has figured out that you put the customer first, very aggressively. You click once and you get to play for free, you share it with your friends and then you pay Zynga if you like it.
"It's as pro-consumer as you can get and that is why their valuation has skyrocketed. Some of the traditional publishers who have ignored all of this are falling off a cliff. Look at their stock prices, it's not good."
Perry went on to say that consoles are "in an interesting place," questioning the future need for dedicated gaming hardware as cloud services come to the fore. And little wonder, given Gaikai's recent deal with LG that will see console-quality games playable on Smart TVs out of the box. Indeed, one Gaikai executive claimed last week that one of the major platform holders would be announcing its withdrawal from the hardware race at E3 in June.