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GAME Gears Rental Service
The UK retail chain GAME Group has announced plans to enter the game rental business.
Aided by new business partner SwapGame, GAME will offer a monthly rental subscription which lets customers borrow a maximum of two games at a time.
Much like GAME’s newfound business rival, LoveFilm, the service is said to not include late fees. Users can receive a new game as soon an old one is returned, with a selection of software available for all the expected TV and handheld platforms.
“We spent a lot of time talking to customers, to find out what services they want from us and how we can help them enjoy more games and get great value,” GAME’s online business managing director Alex Croft explained to MCV.
Croft believes that the service is “a great way to help customers try games out before they buy. GAME.co.uk gives customers every possible choice, so that whichever way they want to get hold of games, we offer it – be it through home delivery, downloading, renting, ordering online or collecting in store.”
The retail giant’s presence in the rental market will no doubt stir a heated competition with market leader LoveFilm, a group offering a similar service but without the backing of the UK’s largest game retail outlet.
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Subscribe To Edge Magazine / Corrections / Terms & Conditions / Privacy Policy
Copyright 2006 - 2009 Future Publishing Limited, Beauford Court 30 Monmouth Street Bath, UK BA1 2BW
England and Wales company registration number 2008885
Here in Ireland Xtra-Vision, a movie shop and vidio game retail outlet also does video game rentals. We're also the only ones here in Ireland that do video game rentals in the Republic of Ireland.
I don't think that GAME will not have as much as a market penetration as Xtra-Vision when it comes to video game rentals as Xtra-Vision is already an established brand throughout the Republic and they have more stores throughout the country.
Still, this will be interesting.
If i can go into a GAME store to swap games over im defo interested, what puts me off Lovefilm's service is waiting around for the games to arrive in the post
particularily when Royal mail are a bunch of work shy unionist idiots
Lovefilm is actually not that bad. You send one away, and get another pretty quickly, postal strikes aside. I tend to use it for games I would never buy, like Army of Two or want a second one for multiplayer, like Halo Wars.
This is old news though, not sure why it's been dug up. The system is exactly the same as Lovefilm, you can see it here: http://www.game.co.uk/rental/
This article is very interesting. Thank you very much for sharing .
Can't see the game developers and publishers being too happy about this, why would I buy the game if I can rent it until I've either finished or got bored of it.
Game Gears rental service. I'd love to rent a Game Gear. I sold my one at a car boot sale in the 90s ;-)
mine broke, i still have it but the screen doesnt really work anymore. Also i got fed up with taking out mortgages for batteries
Publishers are going to love this news!