News

Games Again Defy Economy

Industry revenues rise 10 percent for the month in the U.S., with 20m software units sold.

 

The videogame industry in February showed again its ability to be recession proof.

As the economy continues to struggle, retail sales of games, hardware and accessories rose 10 percent to $1.47 billion, driven by sales of Nintendo products and Capcom's Street Fighter IV.

Hardware sales were $532.7 million, an 11 percent increase year-on-year. The Nintendo Wii once again led hardware sales with 753K units sold, up from January's 679K. The DS followed with 588K sold.

Xbox 360 enjoyed a year-over-year boost with 391K sold, up 53 percent from a year ago. PS3 sold 276K, down from 281K a year prior, while PSP sold 199K.

"The Xbox 360 realized its biggest non-holiday sales month, save for September 2007, when the Halo 3 release brought in a large group of new owners," NPD analyst Anita Frazier said. "Compared to last month, the PS3 realized the greatest month-over-month unit sales increase of all platforms."

Software was up 9 percent to $733.5 million. Wii Fit topped the charts for another month, although Street Fighter IV sold the most units across the Xbox 360 and PS3 versions with 849K total during the month.

The highly-anticipated PS3 shooter Killzone 2 sold just 323K units, but it released at the very end of the month. March results will show any impact that the game may have had from a software and hardware sales perspective.

"Consumers picked up nearly 20 million units of video game software in February, a 14 percent increase over February 2008," said Frazier. "The average retail price for games is 4 percent lower than last year, which is why the dollar sales increase is not quite keeping in pace with the increase in unit sales."

Revenue from accessories was $207.1 million, up 13 percent.

The top 10 SKUs for February are below. (*Includes, special editions and bundles, but not those bundled with hardware.)

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Title

Publisher

Platform

Rank

Units

Wii Fit w/ Balance Board

NINTENDO OF AMERICA

WII

1

644K

Street Fighter IV*

CAPCOM USA

360

2

446K

Street Fighter IV*

CAPCOM USA

PS3

3

403K

Wii Play w/ Remote

NINTENDO OF AMERICA

WII

4

386K

Killzone 2

SONY

PS3

5

323K

Wii Mario Kart with wheel

NINTENDO OF AMERICA

WII

6

263K

Call of Duty: World at War*

ACTIVISION BLIZZARD

360

7

193K

Mario Kart DS

NINTENDO OF AMERICA

NDS

8

145K

New Super Mario Bros

NINTENDO OF AMERICA

NDS

9

144K

Guitar HeroWorld Tour*

ACTIVISION BLIZZARD

WII

10

136K