Videogame purchases account for five per cent of total US households’ entertainment spending, according to a new survey by market research firm Nielsen.
In terms of wallet share, game spending surpasses that of all print media (4.2 per cent), premium TV packages (4.1 per cent), DVD/Blu-ray purchases / rentals (3.5 per cent) and music in all of its forms (2.8 per cent).
Nielsen’s survey of 3,000 US consumers also found that game buyers (those spending at least $1 per month on game-related content) comprise 24 per cent of US households.