Videogame retailer GameStop will launch its PowerUp rewards card in Europe. The card was introduced nationwide to the US in October and encourages users to “score points” for trade-ins and purchases which can then be redeemed online or in-store.
The program is similar to UK retailer Gamestation’s recent Elite scheme which rewards customers with “ranks” for purchases/trades primarily relating to trade-ins.
Mike Mauler, international executive VP told MCV: “One thing we were very surprised by was the perception that the majority of our loyalty card members would be hardcore gamers – but the majority aren’t hardcore, it’s mums, grandmas and dads joining up.”
The Pro PowerUp card costs members $15 up-front and offers discounts and promotions.
GameStop recently recorded losses across its 55 Ireland-based stores.