Two MTV Networks gaming properties, Spike TV and GameTrailers, are joining forces to enhance the popular interactive entertainment TV show Game Head.
The move further signifies MTV’s increasing focus on gaming, and exhibits how the company is leveraging its TV strengths and recently acquired online videogame presence.
The new Game Head will debut on Friday, February 23 and will feature new segments “On Location” and “GameTrailers Download.”
“On Location” will have Game Head host Geoff Keighley (pictured) reporting on-site at various points of industry interest, while “GameTrailers Download” will show off the latest content at the GameTrailers website.
GameTrailer hosts Amanda McKay and Daniel Kayser will both join Keighley on the new Game Head.
“This new collaboration is the first step in demonstrating the synergy within the MTVN Entertainment Group by driving viewers and users to both brands,” said Spike TV general manager Kevin Kay. “We are combining forces among two leading video content suppliers, Spike in the TV landscape and GameTrailers as a leading digital presence.”
GameTrailers CEO Jon Slusser called the collaboration with Spike TV “a natural extension of what we do online everyday.”