GDC 2011: European Digital Market To Double By 2015

GDC 2011: European Digital Market To Double By 2015

Market research firm DFC Intelligence has forecast that the European market for digital game content will grow to €3.3 billion ($4.2 billion) by 2015.

If achieved, the figure would be almost double the €1.7 billion ($2.2 billion) the market generated in 2010.

The data comes from a new report, Monetising the European Market for Virtual Currency, the key findings of which are due to be presented this Thursday at the Game Developers Conference in San Francisco, according to co-contributor Live Gamer.

The report examines transaction data from over 300,000 consumers across 27 European nations.

A survey of over 2,800 European PC gamers conducted as part of the research found that more than 76 percent had purchased a full game digitally.

DFC analyst David Cole said: “The European market is actually underserved when it comes to digital content. We are finding that performance often comes down to how well a company is able to tackle the many local idiosyncrasies of consumer preferences for distribution and payment.”

Live Gamer president Andrew Schneider added: “Gamers are willing to purchase games online and engage in microtransactions. However, we find that one of the biggest considerations for consumers is the ease of payment processing. Publishers that offer the most flexibility in payment options tend to be far more successful at revenue optimisation.”

Nintendo of Europe’s MD of marketing and PR, Laurent Fischer, told us in January that the rise of low-cost smartphone and downloadable games has not forced a shift in focus to digital sales, and dismissed the notion of increased digital revenues impacting on retail sales.

EA, on the other hand, is increasingly throwing its weight behind the digital market. It said in February that it is on course to generate $750 million in digital revenue by the end of the current financial year.

Source: Live Gamer

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