Gearbox Software's marketing campaign for the upcoming Borderlands 2 has taken a novel turn with the studio releasing a 16bit-style demake of the original game.
Playable in browsers at the marvellously named Borderlands 2 website wubwub.eu, The Border Lands is a single-screen shooter that gives players a choice of four of the game's characters – Salvador, Maya, Zero and Axton.
It's simple stuff, of course – that's the intention – but it gets hectic rather quickly, the screen filling with enemies as things progress. It's consistent with Borderlands' gun fetish, too, with weapon drops affecting the rate and direction of your fire.
As Borderlands' robotic steward Claptrap explains on the page: "Borderlands wasn't always the slick, handsome bastard of a game it is today! Play the 1989 16bit original to see how it all began. I can't believe how young I look!"
It's all designed to promote Borderlands 2, which will be released in the UK on September 21 – read our recent Borderlands 2 preview while you're here.