Sony Computer Entertainment International (SCEI) has announced the promotions of senior executives including Kaz Hirai and Andrew House.
Hirai assumed the role of chairman on September 1, following the retirement of Akira Sato on August 31. Andrew House, current president and CEO of SCEE, will take up Hirai's position – president and group CEO – on September 1. House's role will be filled by Jim Ryan, currently executive VP of SCEE.
"It is both an honour and a privilege to be named as president and group CEO of SCEI," House said in a statement. "I believe there is huge potential for further growth of our business globally, and I'm looking forward to working with everyone to help achieve this potential by pursuing the creation of brand new user experiences."
Hirai, who aside from his role at SCEI is Sony's representative corporate executive officer, executive deputy president, president of the consumer products and services group and the chairman of the board at SCEA, said: "We are facing new challenges this year, such as the successful launch of PlayStation Vita and further growth of the PS3 platform as well as expansion of non-gaming business.
"I'm confident that the skills and expertise Andy has gained over two decades working for Sony and SCE group will contribute enormously in leading the PlayStation business and to bring new initiatives in managing the business in the networked era."
Outgoing chairman Sato was one of the founding members of SCEI in 1993, and as deputy president and COO was instrumental in the birth and rapid growth of Sony's PlayStation business, as well as the formation of Sony Worldwide Studios. Hirai said: "I would like to express my sincere gratitude to Sato-san for the countless contributions he has made to the PlayStation business and wish him the best of luck in his future endeavours."
Sony also announced that Ken Kutaragi, another founding father of the PlayStation brand, has retired from his role as honorary chairman of SCEI with immediate effect, but will continue in his role as senior technology adviser of Sony Corporation.