Chip maker Intel has contributed to a joint investment in in-game ad company IGA Worldwide, helping complete a series A funding round totaling $17 million.

IGA received a combined $5 million investment from Intel Capital and existing investor group DN Capital. New York-based Easton Capital and Morgenthaler Ventures also contributed to the funding round.

"The explosive growth of digital gaming is attracting millions of new users and is a key element of Intel's vision for the Digital Home," said Damien Callaghan, strategic investment manager with Intel Capital. "IGA's products enhance this opportunity by enabling game developers and publishers to earn additional revenue ensuring the continuation of a vibrant industry - an issue of importance to Intel and its customers."

IGA plans to use the funding to strengthen its relationships with publishers and to help spread its presence in North America, Europe and Asia.