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Iwata: DSi Not Reaction to iPhone
Nintendo president Satoru Iwata has detailed some of the business strategy behind the Nintendo DSi, stating that the goals of its new online capabilities, audio playback and camera features did not include reaching parity with competitors like the Sony PSP and Apple iPhone.
Speaking in an interview with Nikkei Net, Iwata said that instead the goal was to make the hardware more essential to users.
“We wanted users to have the device on them at all times,” he stated. “By downloading subway maps and other things, for instance, the DSi can be useful for applications other than playing games. We wanted to create an offering that would fit naturally into people's everyday lives.”
Iwata also mentioned that the DSi’s improved online function will better allow users to customize their DS experience, and that the hardware would “probably” launch in the US and Europe in 2009.
I've heard about the DS being used in museums and amusement parks, so I think this is a great idea. I'm probably going to get one myself even though I already have a DS.
I'm surprised anyone would think this is a reaction to the iPhone when Nintendo has been doing incremental upgrades to their portables long before the iPhone existed and, let's face it, the iPhone is a bit shit for gaming.
no.. cos their money printer is running low on ink ;-)
Nice shot!