The analogy between sports and economics doesn't entirely float for the topic at hand I'm afraid. There is no foreseeable final whistle in the case being reported about... So a change of trend is interesting to note, because it may have future impact on how the battle plays out at later stage(s). On short-term as much as on long-term, this piece of information is relatively newsworthy for one working at a publisher, or for developers, or even retailers or stock exchange investors, for examples. In a console war, there is no clear-cut loser until somebody releases a new system and ceases production of the old one, shouting "nextgen" to the world. The latter would be the video game industry equivalent of throwing the towel in boxing or saying "mate" in Judo. You try to stay in the endurance race, hoping for a shift of momentum, or for a mechanical failure at the expense of a competing stable. In the process, you try to make as much profit as you can everywhere you can, to compensate for the R&D investments you made a few years ago. Bottom line being: it's not a medal game; it's a money business. The numbers matter more than the ranking.