Kotick: Guitar Hero Outselling Rock Band 6:1
Activision CEO Bobby Kotick says the company is crushing its competition in the music genre, claiming the publisher’s Guitar Hero franchise is outselling competitor Rock Band by six units to one.
"We’re outselling [Rock Band] 6:1,” Kotick said at the Goldman Sachs Communacopia XVII Conference, reports Kotaku. “When you think about the access we have to 30 percent of the world’s music at Universal, we have a unique advantage there.
“I would also say when you look at resources, you know, our next-nearest competitor has a couple of hundred people working on these projects, we have close to 2000 people just dedicated to the Guitar Hero note tracking, introduction of new hardware, introduction of new software, and so we just have a lot more in the way of resources available to us to continue to dominate the category."