Kotick questions The Old Republic
Activision Blizzard CEO Bobby Kotick has questioned whether BioWare's upcoming Star Wars MMOG The Old Republic will make any money for publisher EA.
Speaking at the Reuters Media Summit yesterday Kotick, whose company has dominated the MMOG sector with World Of Warcraft, said that even if The Old Republic did take off it would be George Lucas, rather than EA, that reaped dividends.
"Lucas is going to be the principal beneficiary of the success of Star Wars," he said. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts."
Perhaps mindful of the decline in World Of Warcraft subscribers – the game's paying userbase has declined by almost two million in the last 12 months – and the increasing prevalence of the free-to-play model in the MMOG space, Kotick said: "If you look at the history of people investing in an MMOG and achieving success, it's a small number."