"What we're trying to do with LittleBigPlanet is almost iTunes meets eBay in the sense that once an individual or a developer has qualified by producing certain levels or certain add-ons, they will then be able in the future to exchange these and make money out of them," Reeves told the site.
"Even if you charge less than one euro, it doesn't take many downloads if you've got a really strong LittleBigPlanet level for people to be able to make money. It's a great way for people to show others what they can do," he added.
LittleBigPlanet is due for release on PS3 this October. Head over to our recent keynote by Media Molecule creative director Mark Healey to get the inside story on the game’s development.