The campaign will feature two actors present amongst cinema audiences playing Wii tennis, actions which will then be projected onto cinema screens. It aims to demonstrate the fun, easily accessible nature of the console.
"The live, interactive ad superbly illustrates that Nintendo Wii Sports is for all ages and demonstrates just how exciting and easy it is to play,” said Dean McKain, MD of CommentUK who produced the ads in conjunction with Carlton Screen Advertising,
"We expect to reach thousands of cinema goers over the next two weeks, and as we know that recall rates for this type of live communication are huge (as much as 89% after 4 weeks), we feel sure that the word of mouth viral effect of the activity will have a positive impact for the brand,” he added.
The ads will launch in Picturehouse cinemas to coincide with the release of Pirates of the Caribbean 3.
Source: Creative Match