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Medical Industry Championing Games Business

Tom Ivan's picture

By Tom Ivan

June 26, 2009

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Health-related games such as Wii Fit, EA Sports Active and Dance Dance Revolution have generated over $2 billion in the past 18 months, according to Ben Sawyer, co-founder of US-based The Games for Health Project.

"Healthcare is 18 percent of the GDP of the United States and so games for health is probably the largest sector of activity in the serious games field long-term," he told Reuters.

The report suggests that interest in health games is growing steadily, with the attendance at this year’s Boston-based Games for Health Conference up from 100 to 390 people.

"The White House should launch a national initiative to promote research and development of proven games," said Dr. Michael Levine, executive director of the Joan Ganz Cooney Centre at Sesame Workshop, a centre devoted to accelerating children's learning.

Jack_'s picture
On June 26th Jack_ said:

"games for health is probably the largest sector of activity in the serious games field long-term"

I didn't know Wii Fit was a serious "game."

yuleyane's picture
On June 26th yuleyane said:

Dance Dance Revolution is a music game, me thinks :). And if they insist about it's inclusion (not bad to have some variety you know) in their pathetic categorization (being just the start of the big business to come), why not include SingStar? Singing is maybe the best thing for your health as a whole, not just your butt :).

"The White House should launch a national initiative to promote research and development of proven games,"

Definitely no good games will come out that :).

dreamhunk's picture
On June 26th dreamhunk said:

lol, I guess this will be the future of gaming.

Davidovitch's picture
On June 26th Davidovitch said:

Take THAT, Obama!