Responding to comments made by Sony criticizing the potential longevity of the Xbox 360, Microsoft's Aaron Greenberg told The Bitbag, "This sounds like an old hardware company that’s comfortable with its market position. That complacent attitude is out of touch with where the industry and consumer is today."
Greenberg's comments countered those of Sony Computer Entertainment chair Kaz Hirai, who recently said the Xbox 360 "lacks longevity."
But Greenberg argues that as the emphasis of the console war moves from hardware to software, Microsoft, being the world's top software company, is at an advantage. "This is the kind of stuff that’s in our DNA, and frankly moves the console war onto our home court," he said.
He reiterated Microsoft's goal for the Xbox 360 to outsell the PS3 this generation. "...I can’t imagine any scenario where the PS3 can catch up with us," Greenberg said, referring to U.S. sales. "In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014."
This latest exchange comes shortly after Sony and Microsoft expressed their opinions about each others' console add-on strategies.