"As we’ve said before, Microsoft has no plans to introduce an Xbox 360 Blu-ray add-on," the firm told Edge. "Games are what drive consumers to purchase game consoles, and we remain focused on providing the largest library of blockbuster games available."
A report this week said Toshiba-Samsung Storage Technology Corp picked up a contract to manufacture external Blu-ray disc drives for Xbox 360, the latest of a series of similar rumors.
Although Microsoft dabbled with a failed HD-DVD drive for Xbox 360, the company's position on high-definition movies and TV content now revolves around digital distribution.
The company recently signed a deal with Netflix that would bring streaming movies to Xbox 360 Gold owners who also have Netflix accounts.
Microsoft also has numerous deals with movie studios and television networks that allow for digital movie rentals or storage of full programs on Xbox 360 hard drives.