Microsoft has said that it is committing “100 per cent of its focus” on a consumer TV strategy with Xbox which aims to make the console a “premium entertainment service.”
IPTV service Mediaroom has been sold to Ericsson to enable this, Microsoft said. Yusuf Mehdi, corporate vice president of marketing, strategy and business for the Interactive Entertainment Business at Microsoft, explained the move and suggested where Xbox might go next in a blog announcing the news.
“Today, Microsoft and Ericsson announced a definitive agreement for Ericsson to acquire Mediaroom…it allows Microsoft to commit 100 percent of its focus on consumer TV strategy with Xbox,” he said.
Mehdi later added: “Microsoft is dedicating all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want – whether on a console, phone, PC or tablet.”
“We want to partner with the industry to deliver the next wave of innovation in games and consumer entertainment. We will partner with content creators, studios, labels, networks, content aggregators, operators and distributors to make this happen.”
Microsoft recently confirmed that it would be opening a studio in LA to create “visionary original interactive content”.